Red Games Co. Privacy Policy
Coloring With Blippi & Friends
Updated 8/8/2025
Coloring with Blippi & Friends, powered by Crayola® is operated by Red Games Co. on behalf of Crayola. As a globally recognized family-friendly brand, privacy and digital safety are top priorities for Crayola. To support this effort, we’ve provided this easy-to-understand privacy statement to explain how we collect, use, and disclose personal information in the Coloring with Blippi & Friends app.
This Privacy Policy may be updated at any time as new features are added or as the law changes. If we make a material change to this policy we will post a notice on our site and in the app, or contact you if we have your contact information prior to making the change. Please make sure you read everything here carefully, and if you happen to be a youngster (under 18 years old), ask an adult to help explain anything you don't understand.
Table of Contents
App Data Collection and Use
To play our app we do not actively collect any personal data from children. Personal data is information about you and can include things like your full name, address, email or phone number.
If a parent or legal guardian uses the contact form in the app, we collect their email address in order to respond to their query.
If a parent or legal guardian creates an account in the app, we collect their email address for their login and account access. We also collect an anonymous device identifier to allow them to manage the devices that can access their subscription.
Certain non-personal data (as described below) is collected and used in the App to allow players to create and save their scores and game progress. This data is stored locally on a player's device and in a player’s iCloud Key Value Store for iOS users.
iCloud Key Value Store
iCloud Key-Value Storage is a safe and secure cloud-based service provided by Apple that allows an app to save data to a user’s private iCloud Account storage and access that data from multiple devices that may be logged into the same iCloud account. Neither Crayola, Red Games Co, or Apple have access to this information. Players can delete their User Data stored in iCloud via the Settings menu.
User Data
The following game data is saved to a player’s iCloud Key Value Store unless they choose to opt out:
Player Save Data
Current session ID
Is this the user’s first session
Is the user subscribed
Time user began playing
Time user last played
Last timestamp the user played
Number of rewards earned this session
Number of times a coloring activity was played this session
Rewards Data
IDs of earned rewards
The ID of the last reward that was unlocked from the Reward schedule
The number of rewards that the player has already received
The total number of rewards that this player has ever received
Time in ticks when a player claimed last daily boost
The list of all the items that the player has unlocked and has not yet viewed
The list of all the items the player unlocked while unsubscribed
Onboarding Data
Which onboarding steps a user has viewed
Lifetime Data
How many times the paywall has been viewed
Total time spent drawing and coloring (overall)
Time spent drawing and coloring for free users
Device Save Data
Total number of sessions
All of the feature modal IDs that have been seen by this player
All of the event schedules that are active (or were active) on last run
All of the parent portal alerts that have been seen by this player
Previous session timestamps
Admin Data
Age of user at install
Time when the user subscription will end
Most recent app version
Version that the user originally installed the game on
Permissions the user has allowed
Date the user installed the game
Has the user ever subscribed to the app
Number of times user sees artist info
Which colors a user chooses and how many times used
Number of times a coloring page has been picked
Number of times a coloring book has been picked
Settings data
User-Generated Content
Drawings and coloring pages, locally on device only.
Third Party Service Providers
The App does not share data with any third-party service provider that can be used for that third party’s own purposes. Red Games Co collects technical data including an IP address, equipment, browsing actions, country code, user agent, App version and Operating System, as well as statistics.
In order to deliver the best app experience possible, Crayola and Red Games Co. use the following service providers in the Coloring with Blippi & Friends app:
Google Firebase is used to store anonymous usage data for the purpose of helping Red Games Co. improve the app experience. All sharing options within Google Firebase are turned off. An example of this anonymous data is the number of times each activity has been played, which helps us understand what type of content is most popular. Google Firebase also collects anonymous technical data including device type, app version, country and language settings. For more information about Firebase, please view the Google privacy policy: https://policies.google.com/privacy?hl=en-US
We work with Zendesk for customer service. Our customer service portal is available for parents/adults only. For more information on Zendesk please see the Zendesk privacy policy here: https://www.zendesk.com/company/customers-partners/privacy-policy/
We use Unity IAP to implement in-app purchases. Analytics and data sharing are deactivated as soon as the app launches and no data is sent to Unity Analytics. For more information, please see the Unity privacy policy: https://unity3d.com/legal/privacy-policy
iCloud Key-Value storage is a safe and secure cloud-based service provided by Apple that allows an app to save data to a user’s personal iCloud Account storage and access that data from multiple devices that may be logged into the same iCloud account. Neither Crayola, Red Games Co, or Apple have access to this information. Players can delete their User Data stored in iCloud via the Settings menu. For more information, please visit Apple’s privacy center: https://www.apple.com/ca/legal/privacy
We use Singular to track install data. Singular does not receive any personal information about our users in order to perform this service. For more information, please review Singular’s privacy policy: https://www.singular.net/privacy-policy
If you would like more information about the data collected by service providers in the app, please contact support@redgames.co.
Data Retention
User Data: Stored in the user’s iCloud and retained at the user’s discretion
Player Data and Real-Time Game Inputs: These are stored until deleted by the user
Device Data: Is saved locally on the user’s device
EU/UK Data Subject Rights
It is important for you to know that you have certain rights over your data:
Right to be informed - You have the right to know what personal data a company has about you and how it is used
Right to Access – You have the right to request a copy of the personal data a company has about you.
Right to Rectification - This means that you can ask for your personal data to be updated if something is incorrect
Right of Deletion - You can ask a company to delete any personal data they may have about you. Players can also delete their User Data stored in iCloud via the settings menu.
Right to request the restriction of processing concerning you - You can decide how your personal data is to be used.
Right to data portability - You can ask for your personal data to be sent to another service provider.
Right to object to processing - You can ask a company to stop using your personal data at any time
For more information or if you would like to action one of these rights you can contact us at support@coloringwithblippi.zendesk.com.
If you would like to make a complaint about how we handle your personal data, you can contact the relevant Data Protection Authority (DPA).
Kids Privacy Assured by PRIVO: COPPA Safe Harbor Certification & GDPRkids™
Red Games Co., LLC is a member of the PRIVO Kids Privacy Assured Program (“the Program”) for COPPASafe Harbor Certification and GDPRkids™. PRIVO is an independent, third-party organization committed to supporting online services to safeguard children’s personal information collected online.
COPPA Safe Harbor Certification
The Program certification applies to the digital properties listed on the validation page that is viewable by clicking on the PRIVO COPPA certification Seal. The certification Seal posted on this page indicates Red Games Co., LLC has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy practices, please contact us at 801-210-0439 or privacypolicy@redgames.co. If you have further concerns after you have contacted us, you can contact PRIVO directly at privacy@privo.com.
GDPRkids™ Privacy Assured
The Program applies to the digital properties listed on the validation page that is viewable by clicking on the PRIVO GDPRkids™ Verified Shield. The PRIVO GDPRkids™ Privacy Assured Program supports child directed services known as Information Society Services under the General Data Protection Regulation (GDPR), to comply with the requirements of this legislation. It impacts any child directed service in an EU Member State and any service globally that collects and or processes the personal data of children and minors. There is no safe harbor for the GDPR to date, but to ensure this company's services meet the program requirements, we conduct regular monitoring and consulting.
Security
Red Games Co uses generally accepted security measures and safeguards in an attempt to keep the data it collects secure and requires that the service providers it works with agree to do the same. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.
Contact Info
For more information on Coloring with Blippi & Friends privacy policy or data processing practices please email John Park at privacypolicy@redgames.co.
Parents can contact us regarding their child’s use of the app here:
Consumer Affairs
Crayola LLC
1100 Church Lane
P.O. Box 431
Easton, PA 18044.
You may also email us here or call us at 1-800-CRAYOLA.