Privacy Policy — Crayola Coloring: Adults

Last updated: [September 29, 2025]

Crayola Coloring: Adults (the “App”) is operated by Red Games Co. (“Red Games”) on behalf of Crayola LLC (“Crayola”). As a globally recognized family-friendly brand, privacy and digital safety are top priorities for Crayola. To support this effort, we’ve provided this easy-to-understand privacy statement to explain how we collect, use, and disclose personal information in the Crayola Coloring: Adults.  

This Privacy Policy may be updated at any time as new features are added or as the law changes. If we make a material change to this policy we will post a notice on our site and in the app, or contact you if we have your contact information prior to making the change. Please make sure you read everything here carefully. 

Information We Collect

We collect the following categories of information:

  • Account & identifiers: email address (if you create an account or contact support), subscription status, anonymous device identifier.

  • Device & app information: device model, operating system, app version, locale/language, country code, IP address.

  • Usage & diagnostics: session timestamps, first/return session flags, features used, page/book selections, strokes/time on coloring activities, completion percentage, modal/views counts, settings interactions, app version history.

  • Purchase & subscription data: in-app purchase events, subscription start/end, whether you have ever subscribed.

  • Support communications: your email and the content of messages you send to us (via Zendesk or email).

  • User-generated content: drawings and coloring pages. These are stored locally on your device unless you export/share them.

We do not collect your full name, postal address, or phone number unless you choose to provide such information in support communications.

How We Use Information

We use information to:

  • Provide and operate the App (run core features, save progress, maintain subscriptions) — Contractual necessity.

  • Improve and troubleshoot (analytics, performance, crash diagnostics, anti-fraud/abuse) — Legitimate interests.

  • Customer support (respond to requests) — Contract/legitimate interests.

  • Compliance and safety (legal obligations, enforce terms, prevent misuse) — Legal obligations/legitimate interests.

  • Communications (transactional, service-related notices). We do not send marketing emails without consent where required.

Local vs. Server Storage

  • Local to device: your drawings/coloring pages, certain cached preferences, and progress files.

  • Our servers/service providers: account/subscription metadata, diagnostics, crash and usage analytics, support tickets, and install attribution.

Service Providers & Disclosures

We do not allow our service providers to use your information for their own purposes. We may disclose information to:

  • Google Firebase (analytics/diagnostics). Google Firebase is used to store anonymous usage data for the purpose of helping Red Games Co. improve the app experience. All sharing options within Google Firebase are turned off. An example of this anonymous data is the number of times each activity has been played, which helps us understand what type of content is most popular. Google Firebase also collects anonymous technical data including device type, app version, country and language settings. For more information about Firebase, please view the Google privacy policy: https://policies.google.com/privacy?hl=en-US

  • Zendesk (customer support).
    We work with Zendesk for customer service. Our customer service portal is available for parents/adults only. For more information on Zendesk please see the Zendesk privacy policy here: https://www.zendesk.com/company/customers-partners/privacy-policy/

  • Unity IAP (in-app purchases). We use Unity IAP to implement in-app purchases. Analytics and data sharing are deactivated as soon as the app launches and no data is sent to Unity Analytics. For more information, please see the Unity privacy policy: https://unity3d.com/legal/privacy-policy

  • Singular (install attribution). We use Singular to track install data. Singular does not receive any personal information about our users in order to perform this service. For more information, please review Singular’s privacy policy: https://www.singular.net/privacy-policy

  • Infrastructure, security, and anti-fraud providers as necessary to operate the App.

  • Law enforcement or regulators where required by law or to protect rights and safety.

  • Corporate transactions (e.g., merger or sale) subject to applicable law.

  • We do not sell your personal information.

Cookies & Similar Technologies

The App itself does not use web cookies, but our analytics and attribution SDKs process pseudonymous identifiers for the purposes described above. Platform-level identifiers (e.g., Apple/Google device IDs) may be used to enable core functionality, subscriptions, and analytics.

Refund Requests

Payments are processed by the app store provider; we do not receive your full payment card details. For refund requests, we may share limited usage information with the app store where you purchased the product solely to help evaluate the request. 

Data Retention

We keep information only as long as needed for the purposes described:

  • Account records: for your subscription term and a reasonable period afterward for support, auditing, and compliance (typically 2–6 years, jurisdiction-dependent).

  • Support tickets: deleted 30-60 days after closure.

  • Local drawings/content: remain on your device until you delete the App or the files.

We may keep limited records as required by law or to establish/defend legal claims.

Your Rights & Choices

Depending on where you live, you may have rights to:

  • Access the information we hold about you.

  • Correct inaccurate information.

  • Delete your information.

  • Portability of certain information.

  • Object to or restrict certain processing.

  • Withdraw consent where processing relies on consent.

For more information or if you would like to action one of these rights you can contact us at support@crayolacoloring.zendesk.com

If you would like to make a complaint about how we handle your personal data, you can contact the relevant Data Protection Authority (DPA).

Security

Red Games Co uses generally accepted security measures and safeguards in an attempt to keep the data it collects secure and requires that the service providers it works with agree to do the same. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.

Contact Us

For privacy questions or requests: