Crayola LLC Privacy Policy

Create and Play+

As a globally recognized family-friendly brand, privacy and digital safety are top priorities for Crayola. To support this effort, we’ve provided this privacy statement to explain how we collect, use, and disclose personal information in clear, easy-to-understand language. This Privacy Policy may be updated at any time as new features are added or as the law changes. Please make sure you read everything here carefully, and if you happen to be a youngster (under 18 years old), ask an adult to help explain anything you don't understand.

Data Collection and Use

Data Use

Certain non-personal data (as described below) is collected and used in the App to allow players to create and save their scores and game progress. This data is stored locally on a player's device and in a player’s iCloud Key Value Store.

iCloud Key Value Store

iCloud Key-Value storage is a safe and secure cloud-based service provided by Apple that allows an app to save data to a user’s private iCloud Account storage and access that data from multiple devices that may be logged into the same iCloud account.

User Data

The following game data is saved to a players iCloud Key Value Store unless they choose to opt out:

Session Data

  • SessionId: Id of the current session.

  • IsFirstSession: Is this the users first session.

  • IsSubscribed: Is the user subscribed.

  • StartTime: Time user began playing.

  • LastTime: Time user last played.

  • LastTimestamp: Last time stamp the user played.

  • RewardCount: Number of rewards earned this session.

  • ColoringActivityCount: Number of times a coloring activity was played this session.

  • PetActivityCount: Number of pet activities played this session.

  • LabActivityCount: Number of lab activities played this session.

  • ArcadeActivityCount: Number of arcade activities played this session.

  • LearningActivityCount: Number of learning activities played this session


Rewards Data

  • eggs: The number of new eggs that the player has not hatched.

  • lastRewardIndex: The index of the last reward that was unlocked from Reward schedule

  • currentThemeRewardCount: The number of rewards that have been given from the current theme.

  • creativityMeter: The current fill value of the reward meter.

  • rewardsToday: The number of rewards that the player has already received today

  • lastRewardTime: The Time in ticks when the player last unlocked a reward.

  • totalRewards: The total number of rewards that this player has received ever.

  • rewardsThisVersion: The total number of rewards that the player has received while playing this version of the app.

  • totalLockedRewards: The total number of locked rewards that this player has received ever.

  • playerUnlocks: The List of all the items that the player has unlocked.

  • newUnlocks: The list of all the items that the player has unlocked and has not yet viewed.

  • unlockedItems: The list of all unlocked items.

  • subscriptionLockedUnlocks: The list of all the items the player unlocked while unsubscribed.

Trophy Data

  • trophyCount: Number of trophies.

  • Id: Trophy id.

  • Color: Color of trophy.

  • MoldId: Mold of trophy.

  • ModifierId: Which modifiers are used on trophy.

  • Date: Date trophy was created.

Plants Data

  • Id: Plant Id.

  • Size: Size of plant.

  • Rotation: Rotation of plant.

  • IsMirrored: Is plant mirrored.

  • Growth: Stage of growth the plant is in.

  • PlantType: The type of plant.

  • Flowers: The type of flowers.

  • Index: The index of the plant.

  • Date: The date the plant was created.

  • DateWatered: The date the plant was last watered.

  • IsUserCreated: Was this plant created by a user.

AR Data

  • Plants: Plant placement on AR map.

  • MapData: Cached version of AR map data.

Onboarding Data

  • Viewed: Which onboarding steps the user has seen.

Games Data

  • IceCeamHighScore: Highest score in ice cream game.

Challenges Data

  • ChallengeId: Id of the challenge.

  • EventId: Event tied to challenge.

  • Complete: Did the user complete challenge.

  • Accepted: Did the user accept the challenge.

  • Objectives: Objectives of the challenge.

  • AcceptedDate: Date the challenge was accepted.

  • Badges: Badges earned from challenge.

Lifetime Data

  • videoViewCountDictionary: How many times each video was viewed.

  • paywallViewCount: How many times the pay wall has been viewed.

  • creatorActivitySubscriberTime: Total time spent drawing.

  • caretakerActivitySubscriberTime: Total time spent with pets.

  • playerActivitySubscriberTime: Total time spent playing.

  • creatorActivityFreeUserTime: Time spent drawing for free users.

  • caretakerActivityFreeUserTime: Time spent with pets for free

  • users.playerActivityFreeUserTime: Total time spent playing for free users.

Events Data

  • _earnedRewardIDs: IDs of rewards that have been earned

  • _unawardedRewardIDs: IDs of rewards that have been earned but not awarded

Device Save Data

  • LastNewsEval: The date representing the last Day the news Schedule checked for the latest news.

  • LastAlert: The date representing the last time a news Alert was shown.

  • AlertsToday: Number of alerts seen today.

  • SurveySeenCount: Number of times a survey has been seen.

  • SessionCount: Total number of sessions.

  • LastLoadUnsuccessful: Was the last load unsuccessful.

  • SurveyLastSeenTimestamp: Time the last survey was seen.

  • OfferLastSeenTimestamp: Time the last offer was seen.

  • HasSeenNotificationPermission: Has the user seen the notification permission dialog.

  • Viewed: All of the news Ids that have been seen by this player.

  • NotificationsViewed: Notifications that have been seen by the user. 

  • ValidPromoCodes: Validated Promo Codes

  • CurrentChallengeViewCount: Amount of times a challenge call to action was viewed before accepting.

  • ActiveSchedules: All of the event schedules that are active or were active on last run.

  • ViewedParentAlerts: All of the parent portal alerts that have been seen by this player.

  • HasSeenGuestPass: Has the user seen the guest pass.

  • SessionTimestamps: Times for previous sessions.

  • TimesSeenRatePrompt: The number of times a player has seen the rate prompt.

  • LastTimeRatePromptShown: The last time the rate prompt was shown.

  • VersionPromptSeen: The version of the game when the user was shown the rate prompt.

Admin Data

  • lastModified: Time the admin data was last changed.

  • memberNames: Names of fields in the admin data. (No longer used)

  • hasRatedApp: Has the user rated the app.

  • subscriptionLocalEndTime: Time when the user subscription will end. 

  • subscriptionLastKnownTime: Last known subscription end time. 

  • modifiedSubscriptionLocalEndTime: Modified subscription end time.

  • isFreeTrial: Is the user in the free trial period.

  • lastAppVersion: Most recent app version.

  • originalAppVersion: Version that the user originally installed the game on. 

  • savedPermissions: Permissions the user has allowed.

  • installDate: Date the user installed the game.

  • hasSubscribed: Has the user ever subscribed to the game.

  • subscriptionType: Type of subscription the user has. 

  • abOverrideTag: Override user paywall with this tag.

  • isFamilyShare: Is the user using family share. 

User Generated Content

  • Drawings

  • Pets

  • Pet Selfies

  • Tracings

  • Selfies

  • Molds

Third Parties

The App does not share data with any third party service provider that can be used for that third party’s own purposes.

Data Retention

User Data: Stored in the user’s iCloud and retained at the user’s discretion.

Player Data and Real Time Game Inputs: These are stored for the duration of a drawing the user is creating and not retained past their lifespan.

Device Data: Is saved locally on the user’s device.

Players under the age of 16

This game collects, uses, and discloses data from kids in the same way as for other users, as described in this policy. The game’s use of kids’ data is limited to support internal operations of the game. Parents can request deletion of data by contacting us at the email listed below.

Contact Info

For more information on Crayola’s Create and Play+ privacy policy or data processing practices please email John Park at privacypolicy@redgames.co.

Parents can contact us regarding their child’s use of the app here:

Consumer Affairs

Crayola LLC

1100 Church Lane

P.O. Box 431

Easton, PA 18044.

You may also email us here or call us at 1-800-CRAYOLA.

Data Subject Rights

The game does not collect any personal data. Players can delete their User Data stored in iCloud via the settings menu.